Zeacon PBC

Goal Statement

‍As a Marketing Coordinator at Zeacon PBC, my mission was to spearhead the company's rebranding efforts, launch a successful web application, and optimize marketing campaigns. With a focus on creativity, data-driven decisions, and effective communication, I aimed to enhance the brand's visibility and overall performance.

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Rebranding & Visual Identity

‍I led the rebranding effort for Zeacon PBC, updating the typography, logo, and color palette to create a fresh and modern visual identity. By closely aligning the new design with the company's values and goals, I laid the foundation for a stronger brand presence in the market.

Product Launch & User Engagement

‍I successfully launched the Zeacon Live Studio web application, achieving over 3,000 concurrent users. My efforts in marketing and promotion not only increased awareness of the application but also drove significant user engagement, further demonstrating the value of our offering.

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Zeacon Ad Image used for Taboola B2B Marketing

Data Analysis & Campaign Reporting

‍I routinely analyzed and reported on marketing campaigns, utilizing a weekly reporting schedule to ensure data-driven decision-making. This commitment to data analysis allowed me to optimize campaigns and maximize their impact on our target audience.

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Email Marketing & Performance

‍I managed email campaigns that consistently achieved a 20% open rate and 5% click-through rate, outperforming industry averages. By tailoring content and messaging to our audience, I was able to drive higher engagement and maintain a strong connection with our customers.

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Zeacon Live Studio Ad Graphic for Website

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Wrapping Up

‍My experience as a Marketing Coordinator at Zeacon PBC showcases my expertise in branding, product launches, data analysis, and email marketing. With a focus on creativity and data-driven decision-making, I was able to enhance the brand's visibility and drive exceptional performance across various marketing initiatives.

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