Univera, Inc.

Goal Statement

‍As an Marketing Automation Specialist at Univera, my mission was to revitalize the brand's email strategy, drive growth, and refine creative processes to develop outstanding content that reflects the brand's values and resonates with our customers. Striking a balance between professionalism and approachability, I aimed to excel in every aspect of my role, including introducing and owning the email channel for the brand.

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Email Marketing Journey

‍During my tenure at Univera, I devised an email marketing strategy that engaged over 20,000 customers and took ownership of the brand's email channel. With the help of 5+ automated email and SMS campaigns, I generated a remarkable 50K in monthly sales revenue, achieving a 15% open rate and 2% click-through rate, which exceeds benchmarks in the Health and Wellness industry.

Beyond email campaigns, I breathed new life into Univera's content by developing Amazon A+ and EBC content, designing web banners, ads, and capturing eye-catching photography. I also managed the production of promo videos, showcasing my creative vision and dedication to the brand.

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Example 1 of Univera Promotional Mobile Banner for Socials and Website Use

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Example 2 of Univera Promotional Mobile Banner for Socials and Website Use

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‍Creative Leadership & Content Management

‍As the leader of a skilled team of graphic designers, I shaped the visual identity of Univera's sub-brand, Aloe.com. I developed brand guidelines and executed all content for the site, orchestrating 20+ promotional sales across native channels. With a strong focus on communication and customer satisfaction, I ensured a seamless experience for all parties involved.

To maintain a fresh, modern aesthetic, I updated Univera's content and introduced a daily email reporting system to monitor the success of our email campaigns—because insightful data drives informed decisions.

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Univera Sale Sheet for Natural Dreams Sleep Aid (Side A)

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Univera Sale Sheet for Natural Dreams Sleep Aid (Side B)

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‍Wrapping Up

‍With a wealth of experience in marketing automation and creative leadership, I've made a significant impact on Univera's marketing efforts. By redefining the email strategy, taking ownership of the email channel, and modernizing creative processes, I not only generated considerable revenue but also fostered genuine connections with our customers.

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